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Sales Director / The Sustainable Sales Performance Specialist

Errol van der Merwe

That’s what his clients call him. Nearly four decades of making sales teams make target — from PeopleSoft country manager to sales performance consultant to director.

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“An effective sales team that consistently makes target and delivers reliable forecasts does not have to be a headache.”

— Errol, in his own words

Track record

0+ years in sales & business leadership
0 years consulting on sales performance at ideaFLOW
0% of sales professionals miss target — the problem he fixes
≤0 wks to first live sales analytics

Route log

  1. 2021 — The Sales Collaborative Sales Director
  2. 2012 – 2022 Vitex Distribution Managing Director
  3. 2006 – 2022 ideaFLOW Business Sales Performance Specialist
  4. 1997 – 2000 PeopleSoft Country Manager

UNISA SBL Advanced Executive Programme · Wits Business School MAP

What he brings to the rope

01

Sales Effectiveness

Research across 2,900 sales professionals shows reps spend just 34% of their time selling. Errol rebuilds the week around the work that closes.

02

Sales Processes

Select, manage, monitor, analyse and act — pipelines and deal stages that make performance measurable before it becomes a surprise.

03

Sales Enablement

Top performers are led, not found. Coaching and performance management that turns the team you have into the team you need.

Bring Errol to your next sales meeting.